07 September 2010

Judging at the Royal Adelaide Show

On Monday, I was one of a team of around 50 Judges of the stalls at the Adelaide Show. We were judging the visual impact of the stall, the quality of engagement processes they used to draw people into their stand (such as free competitions, videos, free samples or tasting, tricks etc) and the friendliness and appeal of their personnel.

My team of 3 (including Geoff Cobham, Festival Designer from the Adelaide Festival, and Jane Brabham, Director of Brabham Consulting) were judging Fashion and Beauty, Food and Wine, and the Childrens areas. Our role was not to judge the quality of the product but the visual appeal and the impact of the stand to engage people.

Sue Crawford (Director of Right Turn) was also a judge, covering Catering. She got to assess a gazillion fairy floss and Dagwood Dog stands.

We got to see many of the sights, sounds, colour and life of the Show, met many of the stall-holders and enjoyed seeing the effort the stall-holders put into creating a wonderful experience for show-goers.

This years Show was a real tribute to all the staff at the Royal Agricultural and Horticultural Society, who I know treat each year's Show as a Labour of Love. Well done guys - the Show was outstanding!